We’re excited to highlight our recent partnership with AAA for their Discount Browser Extension Campaign. As a commercial video production company, we specialize in elevating corporate communication from “Boring to Brilliant”. We worked closely with AAA’s internal marketing team to develop a series of targeted commercial spots that resonated with their key audiences and brought their unique offering to life.
Campaign Overview
The campaign focused on promoting AAA’s Discount Browser Extension, a convenient tool that helps users find discounts and deals while shopping online. There are three distinct audiences they wanted to target for this campaign. We created and produced three distinct commercial spots outfitted for different platforms, each tailored to specific audience segments.
This web campaign aimed to boost awareness and downloads of the browser extension. It was an honor to be AAA’s trusted creative production team leading the vision.
Using Our Boring to Brilliant Process
Our creative process began by digging into the unique pain points faced by AAA’s diverse audience. We designed content that showcased their product capabilities while addressing the real-world needs of the target users.
Our Boring to Brilliant creative approach infused humor to connect with the audience on a personal level. By making the content light-hearted and relatable, we were able to maintain the trust and reliability that AAA is known for. This approach ensured the campaign remained engaging, thus delivering a story that spoke directly to each audience.
Authentic Execution and Representation
One unique aspect of this project was the involvement of AAA ERG employees as talent. This approach brought an authentic touch to the campaign, making it more relatable. Our roster of talented creative professionals seamlessly integrated AAA’s employees and messaging, giving the campaign a genuine feel.
Looking Ahead
We’re proud of the collaboration and creativity that helped bring this campaign to life. At Full View Productions, we aim to craft impactful stories that engage audiences and deliver results.
If you’re looking for a dedicated and experienced production partner to bring your vision to life, we’d love to hear from you. Together, we can continue to inspire and uplift through the power of storytelling.